We were lucky enough to shoot our meaningful launch campaign in Brooklyn, New York this summer.
This would never have being possible without the amazing team and talent we had over there. Jacqueline E.Green, the first ballerina of the Alvin Ailey ballet was our stunning model. Viviana Rodriguez our resourceful and amazing stylist.
Photos were shoot by Bea Merry, great photographer and founder of MERRY+, the New York-based creative lab responsible of our extraordinary full re-branding.
Sometimes is worth the effort to cross the ocean!
When I first talked with MERRY+ team about what I wanted to communicate through the Campaign, the key word was movement. The movement that a silk, lines and colours can create, comes to life together thanks to the ballerina’s way of moving. All elements joined as one and the idea became a reality.